Indie Retailing 101: Exploring Your Brand with Private Label
Brand Breadth In this newsletter we will be exploring how you can leverage good design to make compelling private label products that...
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joelyatscoff
Sep 22, 20232 min read
Indie Retailing 101: The Numbers are in: Private Label = Retail Success
Numbers Don't Lie Burning Tree has been working closely with cannabis retailers across North America since 2019. We have supported...
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joelyatscoff
Sep 11, 20232 min read
Indie Retailing 101: High-Low Merchandising
Prices for All For many of us, the first step when logging on to online shop is to sort the price from low to high. Whether it’s...
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joelyatscoff
Jun 29, 20233 min read
Indie Retailing 101: How to Tap into Taste
Never Satisfied Your audience and your brand are constantly co-evolving alongside one another. Especially in younger generations, trends...
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joelyatscoff
Jun 13, 20233 min read
Indie Retailing 101:Why Good Design = Good Business
Higher Expectations Now that cannabis has become a significant part of mainstream culture as waves of legalization wash over the nation,...
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joelyatscoff
May 29, 20232 min read
Indie Retailing 101: Product Quality & Customer Trust
Bad Rollies There have a been a few troubling investigations into cannabis accessories and specifically rolling papers made by well-known...
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joelyatscoff
Mar 2, 20233 min read
Indie Retailing 101: An A.I. Cannabis Retailer Lesson
A.I. What? Generating consistent, informative, helpful, and interesting email articles to support independent retailers can be...
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joelyatscoff
Mar 2, 20232 min read
Indie Retailing 101: 2023 Product Planning
Aaaaand we are back! We been busy working away to create some great content for you in 2023. The first newsletter this week is a...
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joelyatscoff
Dec 6, 20223 min read
Indie Retailing 101: How to Change (and Improve) Your Private Label Supplier
Yes, we've heard your story many, many times. Let me guess, your current private label supplier isn't responsive to your requests, your...
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joelyatscoff
Dec 6, 20224 min read
Indie Retailing 101: How to Keep Your Budtenders for the Long-Term
Employee turnover is an issue for all retailers, not just cannabis ones. You'd think people would love working in a weed shop, but there...
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joelyatscoff
Nov 18, 20223 min read
Indie Retailing 101: Using Google Trends
There is life before and after Google. Hardly surprising since Google is synonymous with search engine. But what about Google Trends? If...
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joelyatscoff
Nov 18, 20223 min read
Indie Retailing 101: How to Stay Afloat During a Downturned Economy
With economists expecting a recession, it's hard not to feel discouraged, especially if you're an operator in cannabis-retail-saturated...
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joelyatscoff
Nov 1, 20223 min read
Indie Retailing 101: Preparing For Strikes & Shortages
Some saw product shortages due to the BC workers' strike. Others because of the Ontario Cannabis Store cyberattack. Regardless if you're...
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joelyatscoff
Nov 1, 20223 min read
Client Success Stories: Plateau & The Woods Cannabis Retailers
The Importance of Building Private Label Product Collections Lighters aren't what they used to be. Once upon a time, it was a tiny little...
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joelyatscoff
Oct 17, 20223 min read
Indie Retailing 101: Using SEO to Drive More Foot Traffic
Search engine optimization (SEO) drives traffic to your website for information so customers can purchase something. But it's also...
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joelyatscoff
Aug 15, 20222 min read
Indie Retailing 101: End of Summer Product Kitting
Summer is the season of letting loose and socializing when many consumers spend more money on recreational activities - presenting a...
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joelyatscoff
Aug 15, 20222 min read
Indie Retailing 101: Capitalize on Cannabis Tourism as an Indie Retailer
Cannabis legalization bolsters tourism in many parts of the world, benefiting hotels, restaurants, and local economies. Developing a...
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joelyatscoff
Jul 13, 20222 min read
Indie Retailing 101: Summer Holiday Planning
Summer Retail Holidays As May 24/Long has passed and Memorial Day approaches, the bellwether long weekends that mark the start of summer...
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joelyatscoff
Jul 13, 20223 min read
Indie Retailing 101: Private Label Product = Mini Billboards
Creative Marketing in a Regulated Market Depending on where your cannabis retail store is based, you face some level of regulation on how...
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joelyatscoff
Jul 13, 20222 min read
Indie Retailing 101: Beat Your Competitors with Unique In-Store Experiences
Breaking News? NY Times Features Canadian Cannabis Retail's 'Wild West' Did you catch this article in the New York Times from April 18th?...
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joelyatscoff
Apr 28, 20222 min read
Indie Retailing 101: 420 is Wrapped, Now What?
Looking Beyond Cannabis' High Holiday With Cannabis' highest of holidays now over what can you do to leverage upcoming, non-Cannabis...
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joelyatscoff
Apr 21, 20222 min read
Indie Retailing 101: Consumer Education to Reduce Return Rates
An interview with Anthony Carnevale from Calyx Labs This week, Burning Tree interviewed Anthony Carnevale from Calyx Labs on the how...
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joelyatscoff
Apr 12, 20225 min read
The Full Interview with Anthony Carnevale from Calyx Labs
Buried in the back of the 2021 4th quarter OCS insight report is the quality assurance section and within that, is the product complaints...
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joelyatscoff
Apr 12, 20221 min read
Indie Retailing 101: The (inexpensive) Reach of Private Label Goods
Marketing is Expensive CPC (cost-per-click) impressions for social media vary radically depending on the platform: Google Search = ~$2...
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joelyatscoff
Apr 5, 20221 min read
Indie Retailing 101: Product Kitting
Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...
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joelyatscoff
Mar 29, 20221 min read
Indie Retailing 101: Seasonal Product Mixes
Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...
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joelyatscoff
Mar 22, 20221 min read
Indie Retailing 101: Timing Your Marketing Campaigns
Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...
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joelyatscoff
Mar 10, 20221 min read
Indie Retailing 101: Retail Seasonal Planning
Retail is Retail (Even in Cannabis) Cannabis retail is subjected to the same seasonal demands and consumer psychology that exist in any...
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joelyatscoff
Mar 4, 202212 min read
The Full Interview with John Kaye from Burb
An icon of Canadian Cannabis retailing, Burb has leveraged their private label product collection to grow their brand authentically since...
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joelyatscoff
Mar 3, 20222 min read
Indie Retailing 101: Burb - A Private Label Success Story
An interview with John Kaye from Burb Last week, Burning Tree interviewed one of the founders of Canada's most highly regarded Cannabis...
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joelyatscoff
Feb 24, 20221 min read
Indie Retailing 101: How to Private Label Successfully
Private labeling your own successful product line is much simpler than you might think. 1. BRAND PRODUCTS THAT SELL OR CAN DRIVE OTHER...
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joelyatscoff
Feb 24, 20221 min read
Indie Retailing 101: Sell Your Brand Before You Sell the Competition's
Private Label Quality If you buy your private label products from a reputable supplier, they should have the same or better quality than...
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joelyatscoff
Feb 10, 20221 min read
The Dopist: Is an ICONIC Cannabis Brand Possible?
We had the recent pleasure of talking about the past, present, and future of Cannabis with Jay Rosenthal and Grayson Miller from 'The...
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joelyatscoff
Feb 10, 20221 min read
Indie Retailing 101: What is Private Label?
What are Private Label Products? Private label products are taking an existing product, like BIC lighters or rolling papers, and putting...
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joelyatscoff
Sep 16, 20212 min read
Retail Therapy
To design for Cannabis retail, you understand Cannabis retail. What is the best way to accomplish that in the midst of a pandemic? Stick...
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joelyatscoff
Apr 15, 20211 min read
Vanity Packaging Case Study - Interview
Our vanity packaging case study with Proto3000 continues to provoke discussion about the changing landscape and important of Cannabis...
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joelyatscoff
Apr 6, 20211 min read
Vanity Packaging Process Video
Want a behind the scenes look at how we took banal black and white packaging and turned it into evocative, communicative, and memorable...
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joelyatscoff
Apr 6, 20214 min read
Cannabis Packaging is Boring, Let's Make it Better.
Introduction: The Canadian Cannabis industry is highly regulated with marketing, distribution, and packaging all tightly controlled....
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joelyatscoff
Mar 29, 20211 min read
EditionX Rolling Tray Set
Burning Tree designed and manufactured this minimalist rolling tray set for the chic Cannabis retailer Edition. The Edition rolling tray...
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joelyatscoff
Mar 8, 20211 min read
Introducing: The Spark
We at Burning Tree are proud to introduce our bi-monthly, insider Cannabis product and packaging report: The Spark. We believe that...
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